Personal branding part 3: Your elevator pitch

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  by Kath Magrobi

Personal branding part 3: Your elevator pitch

Here’s a challenge: Imagine you’re with Graca Machel. In somewhere between 30-90 seconds, try tell her – simply and succinctly –  what you do and why it matters.   Now repeat the exercise – but first imagine you’re with your aged great-aunt; and then, with those grumps from the bank. When you can do this without … Read more

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