How to Prepare for a Broadcast Interview: A Guide for Women+ Voices

So, you’re on the Quote This Woman+ database and have just been contacted by a radio producer or TV journalist for an interview. Congratulations! Your expertise is about to reach a wider audience. As an intersectional feminist organisation, we know the importance of diverse voices in media. To help you prepare, here’s a comprehensive guide tailored for women experts like you. Let’s ensure your voice is heard clearly and confidently.

1. Understand the Context

Research the Outlet: Take some time to understand the broadcaster and its audience. Knowing who you’re speaking to helps tailor your message to resonate effectively. Is it a progressive platform, or does it cater to a more conservative audience? This knowledge is essential for framing your narrative appropriately.

Research the Journalist: Investigate the journalist’s previous work and interview style. Understanding their approach will help you anticipate the tone and direction of the interview. Are they empathetic, confrontational, or somewhere in between? Preparing for their style enables you to respond more effectively.

2. Check the Angle & Format

Topic and Questions: Confirm the interview’s outline and get a sense of the questions you’ll be asked. Knowing the main topics in advance allows you to prepare your responses thoughtfully, ensuring they align with your expertise and feminist perspective.

Format: Clarify the logistics of the interview – whether it’s live or pre-recorded, the timing, location, and duration. Each format has its dynamics: live interviews require quick, polished responses, while pre-recorded ones might allow for retakes but demand sustained energy and focus.

3. Prepare and Practise

Key Messages: Identify and refine 3-5 key points you want to convey. Craft these messages in clear, accessible language. Support them with compelling data, anecdotes, and examples that highlight your expertise and perspective.

Mock Questions: Practise answering potential questions out loud. Focus on being confident, concise, and clear. Anticipate challenging questions and prepare calm, thoughtful responses that reflect your feminist values and expertise.

4. Logistics

Setup: For remote interviews, ensure reliable internet connectivity and check all your tech (whether it’s a phone for radio or a computer for TV). Choose a quiet, well-lit place to minimise distractions and present yourself professionally.

Appearance: Dress in a way that makes you feel confident and aligns with your message. If you’re unsure, ask about the dress code. Your appearance should empower you and reflect the professional image you wish to project.

5. At the Interview

Focus and Calm: Establish a connection with the interviewer to stay engaged and calm. Use breath-work techniques to manage any nerves and keep your thoughts present. Remember, your expertise and perspective are valuable and deserve to be heard.

Afterwards: After the interview, reach out to thank the broadcaster for the opportunity. Offer to provide any additional information or answer follow-up questions. This professional courtesy can help build lasting relationships with media outlets.

Bonus Tip

Broadcast interviews often require short, impactful answers. Practise delivering a few punchy sound-bites that succinctly capture your key messages. These can help ensure your main points resonate with the audience and are remembered.

If you would like media training or one-on-one pre-interview run throughs or coaching sessions, reach out to agape@quotethiswoman.org.za.

Image Credit: Something Split and New Njideka Akunyili Crosby