Posted:
by Kath Magrobi
Personal branding part 3: Your elevator pitch
Here’s a challenge: Imagine you’re with Graca Machel. In somewhere between 30-90 seconds, try tell her – simply and succinctly – what you do and why it matters. Now repeat the exercise – but first imagine you’re with your aged great-aunt; and then, with those grumps from the bank. When you can do this without … Read more